Few industries were as hard hit as tourism during the global outbreak of Covid-19. As restrictions start to ease, people are already planning to travel again, and hope is returning. Tourism companies are already preparing for the future recovery of the tourism market.
Re-think products and services
Many tourism companies have been selling the same products or services for years. The pandemic has disrupted this and provided an ideal opportunity for them to re-think the products and services they offer. For example, there is an increasing demand for sustainable tourism and community engagement. Companies that can pivot and build around tourism experiences of this nature will be popular. Travel agencies need to consider trends that developed during the pandemic. For example, brick-and-mortar casinos closed but online casinos in the US, like Parx Casino, flourished. Many restaurants pivoted and began offering delivery services.
Understand consumer attitudes to inform messaging
Understanding consumer attitudes at this time is essential as it will inform tourism messaging. Providing fast, responsive service to answer any questions will be as important as offering inspiration to potential customers. Social media provides an excellent way to not only offer inspiration in the form of photos and messages but to provide basic information consumers require, such as clear updates. Tourists thinking of traveling to New York want to hear about all the different activities they can experience and also how safe it is to do them. Marketing plans may include a paid-for social media campaign, or at the very least, an email campaign or newsletter to existing customers.
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Collaborate to provide exciting new packages
Working together with tour operators, accommodation suppliers, or other operators providing interesting experiences can help small and medium enterprises to match larger tourism players and go to market with new and exciting packages. Consumers expect tailored experiences and global lockdowns have only increased this demand.
Promote sustainable travel
Consumers may be looking for more sustainable travel post Covid. Issues like over-tourism and climate protection have been highlighted during the pandemic. Travelers faced with restrictions chose more sustainable alternatives. Air trips and cruises fell and many vacationed in their own countries. The demand for camper vans rose as more people chose to camp rather than stay in hotels. People improved the carbon footprint of their vacations, reducing waste production and water consumption. Sustainable travel choices are likely to play more of a role in the future.